Docker Dash got the attention of more than 3.6 million people — those who watched and posted about the event from social media, in addition to those who attended DockerCon in person. Consider how you might create a cohesive experience to unit your online and offline presence. First, the athletic brand asked its own employees and ambassadors to reflect on topics relevant to the LGBTQ+ community. The brand shared their responses via images and video on Lululemon’s Instagram page throughout the month. Consider how you might gamify your own experience and provide unique challenges or contests to drive engagement.
To leverage your business goals with this channel, pay attention to event promotion and nurturing obtained leads. For these purposes, chatbots, email marketing, web push notifications, and SMS will come in handy. To implement these tools into your marketing strategy, sign up with SendPulse. These events aim at sales acceleration and key customer loyalty enlargement.
Sometimes, hybrid events connect different groups meeting in-person around the world into a larger virtual community. To create a holistic event marketing program, be sure to include both offline and online events to reach as many potential customers as possible. It delivers a higher outreach, a more successful event with a higher number of attendees, and better news coverage. As there is often only one chance of launching a successful event marketing campaign, it is important to make it right the first time. He has vast experience in the field of event planning and project management.
Event marketing is a type of marketing that implies promoting a brand, product, or service by holding, participating in, or attending events. Event marketing helps build more profound relationships with customers and educate them about your product. Liz King Caruso is a tech-savvy planner who knows that integrating technology into your events can drive success. Since Liz was always following technology trends herself, she decided to start an event planning blog to help others discover the latest in event planning technology. Event marketing shouldn’t be confused with event management, which is the process of planning, marketing and conducting events. This technique takes advantage of your clicks and website traffic to trace potential leads and serve them relevant adverts about your brand.
Organizers of B2B Marketing Exchange have written that event will be useful for all – “people who are new to ABM as well as experienced practitioners”. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. By reaching your prospects in-person, you’re able to influence them more effectively and significantly shorten the time it takes to convert them into customers. You can easily add event attendees to your database and nurture them through your sales process before converting them into customers.
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Nothing drives traffic like a discussion of differing viewpoints. If you’re offering an inspired — or even contrarian — view, get it trending with ahashtag. If writing the post in its entirely feels overwhelming, start with an outline of your biggest takeaways . Email us or arrange a free consultation call to discuss the events you had in mind.
Check out our existing content / take a look around the website before sending us your article pitches, be careful not to cannibalize the content already on the media. We want to provide valuable insights for ad poster printing professionals to benefit the whole industry, not just to promote your business. Buttons in all your email communications and potential customers will be able to quickly and easily purchase tickets for any events you’re mentioning in your email communications. If you’ve taken the time to put together a promotional mailout, you want people to open it and hopefully click through to whatever it is that you’re advertising or drawing attention to.