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️How to Write an About Us Page for Your Online Store


Reviews, press mentions, or user-generated content can be included on your About Us page to share how you’re impacting your customers or your industry. As your users scroll to the end, consider how valuable the “real estate” at the bottom of your About Us page is. Instead of creating a dead end by finishing your brand story or simply listing brand values, entice your audience to explore your products by linking to your best sellers. Iya Foods effectively adds images, its social media links, and even the notable publications it’s been featured in, giving it plenty of credibility. We recommend all content creators email us the topic and a brief outline of their guest post for approval. Ensure that the topic you choose isn’t already covered on the Cloudways blog.

This can help prospects become more emotionally connected to your brand. When writing an About Us page, it’s important to show off who your brand is and strongly convey your brand’s voice. After all, nobody wants to buy something online from someone they don’t trust. You can use additional subheadings like and and bullet points to improve readability.


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Due to the high volume of submissions, we can’t promise to respond to everyone. If you don’t hear back from within 14 days from the submission date, then consider it as we are not interested. When we spot 2 mistakes at an article we just stop reviewing it and we don’t publish it. The keywords must be placed in the right place, and the proper gap is needed by the writers between each keyword.

Don’t forget to include a CTA or contact form on your About Us page. If your audience is going out of its way to click on your About Us page, it’s likely they’ll want to opt in to your newsletter or even a first-time buyer coupon. Like Wild One—a brand dedicated to making pet products—a clear and straightforward approach to what you do, who you do it for, and what problem you solve can do the trick.

Describing your brand values and what you stand for is one of the best ways to reach your audience. Buck Mason—a menswear brand—doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not.

Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Nonetheless, some web sites have had success delivering groceries and clothing sold through the internet is big business in the U.S. Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase.

We publish content that is well-written and of high quality. We accept well-researched content backed by facts and figures. People working in an e-commerce company having specific expertise. Once you have sent us the draft, we will give you our feedback. Once the validation is done, we will send you a confirmation of the publication date of your article on our website.

Designers of online shops are concerned with the effects of information load. Information load is a product of the spatial and temporal arrangements of stimuli in the web store. Two major dimensions of information load are complexity and novelty. Complexity refers to the number of different elements or features of a site, often the result of increased information diversity. Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site.

The page also features the founders and how they built their eCommerce business. Also, they describe shortly the intricate technique of how Pulpbrew makes smoothies. Pulpbrew is a smoothies brand founded by Vakula Sharma, a mompreneur.



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